As Creative Director at Fieldd, I led the website redesign and UI/UX enhancements, transforming the customer journey across the website and app to boost engagement and sign-ups. I also spearheaded a brand refresh that elevated Fieldd’s visual identity and strengthened its position as an industry leader.

Additionally, I implemented upselling strategies for the white-label app and launched a targeted SMS marketing campaign, driving revenue, improving retention, and expanding the client base through tailored messaging for home and automotive service providers.